The sustainability pursued by Claudio Quarta in his three wineries is not only environmental, but also economic and social. Indeed, sustainable development is complete when it includes all three elements of sustainability.
However, this is not enough, since it is the duty of each of us to leave something more to those who will come.
How? Generating KNOWLEDGE and INNOVATION.
“Incrementability” is the concept coined by the Winemaker himself to express the need to go beyond sustainability, since not compromising the needs of future generations is not enough anymore. Instead, it is necessary to let them have new opportunities and better conditions. The key can only be new knowledge, the only one which can generate true environmental, social and economic sustainability.
This translates into a more protected biodiversity, a defended but above all valued environment, cultivation and production techniques oriented towards the quality and respect for the pedological characteristics of the soil. It means embracing a global path of respect and love for tradition, to be rethought and innovated. The business model is here based on the study and respect of micro-territories and crops, on the collaboration with universities and research centers, on the enhancement of individual peculiarities and local identities according to a “cluster” model. It is a system that allows over time to increase volumes and turnover through a wider range of wines, without ever forcing the production of a single winery in order not to compromise quality and authenticity.
A model in which the stem is the heart which deals with supervision and trade, while the grapes are the wineries scattered in different territories, expressed through quality wines, in production contexts recovered with scrupulous attention and with a conservative restoration that enhances their individual peculiarities.
From this work some unicum were born, which, within their architectural beauty, never divert attention from the grapes growing, vineyards and wines, protagonists of the production chain, followed in every single ring by Claudio Quarta.