Alessandra Quarta, Meritorious of Italian Viticulture

The youngest producer to receive the "Angelo Betti Award," a tribute to the creator of Vinitaly, an accolade established in 1973 in collaboration with the Regional Agricultural Policy Authorities. This prestigious recognition is bestowed annually upon those who have significantly contributed to the promotion and enhancement of the viticultural culture in their region and celebrates the merit of being proclaimed "Meritorious of Italian Viticulture," entering the Veronafiere Hall of Fame.

The Cangrande Medal, the most important award in the wine industry, was presented this year for Puglia to Alessandra Quarta by the Italian Minister Lollobrigida, along with the President and CEO of Veronafiere. "A young producer who immediately participated in the innovation of the family business, taking it to highly performing levels with her renewed, young and inclusive leadership, attention to agricultural policies and sustainability, and the development of social projects. By working on experimentation, she initiated research projects with the University of Milan, the Faculty of Agriculture, and the University of Salento. These are our young people who bring innovation and look to the future!" enthusiastically commented Paolo Massobrio, the ceremony's presenter.

Alessandra Quarta's name representing the Puglia region was suggested by the Regional Agricultural Minister of Puglia, Donato Pentassuglia, consulting the representatives of the regional association 'Women of Wine'. We extend our heartfelt gratitude to all of them for their appreciation, trust, and foresight.

This edition of Vinitaly will undoubtedly be memorable! Applause for Alessandra!